June 2018
For their 10th anniversary, IT company Segma changed its logo. Each color was intended to represent one of the partners. Our mission was to apply this new logo and adapt the entire visual identity around the chosen colors, notably orange, fuchsia, green and blue. We worked on various communication media such as business cards, roll-ups, mouse pads, pens, pads and many others.
Working closely with Segma, we applied their new logo to all communication materials. Each color representing an associate was seamlessly integrated into the designs. We created customized materials highlighting Segma's identity, using key colors and the triangle as recurring visual elements. Business cards, roll-ups, mouse pads, pens and pads all reflected the company's dynamic new image.
