February 2024
"This transformation was necessary to reflect our evolution: a company that honors tradition while embracing the future. 'Exquadra Edge' is the promise of our commitment to quality and modernity," explains Patrick Niessen. At his side, his brother Jean-Marie Niessen adds: "Inspired by our historic logo, this graphic redesign embodies our vision of innovation while remaining deeply rooted in our family values."
Charles Maes, Managing Director of GOOD VIBES, reflects on the collaboration: "Together, we have shaped an identity that celebrates traditional craftsmanship while projecting Niessen into the future. Exquadra Edge' is the culmination of many years of partnership, and a deep mutual understanding."
The new visual identity reinterprets the iconic letter "N" with clean lines and bold symmetry, reflecting Niessen's philosophy of being on the cutting edge. The selection of modern colors and typography reinforces this vision, with Heritage Anthracite (for the generic logo), Fresh Green (for the catering business) and Passion Red (for the butchery business) at the heart of the palette.
In response to this new era, Niessen is also streamlining its digital presence, dedicating existing social network accounts (@niessen.lu.traiteur) to its catering business, and introducing one new Instagram and Facebook account dedicated to the butchery business.
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