June 2018
SEGMA, a company specializing in IT solutions, aimed to launch their new 100% online accounting software in Luxembourg. They also wanted to present their new visual identity at the event. The target audience was mainly accountants from the greater region.
To meet SEGMA's expectations, we proposed a creative solution: a captivating roadshow. We organized a series of itinerant showcases to give an exclusive presentation of the accounting software and showcase their revitalized visual identity. This unique approach effectively engaged the target audience and created a memorable experience.
