November 2021
Galeries Lafayette entrusted us with the task of organizing a street marketing initiative for their first anniversary, aimed at drawing passers-by into the store.
To meet this demand, we set up a balloon distribution program in the streets of Luxembourg. A simple but effective way of attracting attention and creating a festive atmosphere. To take part in the competition, passers-by had to go into the store, creating a flow of visitors and boosting the visibility of the event.
