June 2020
Pompes funèbres Stranen wanted to modernize their visual identity while avoiding the usual clichés of the sector. They called on Good Vibes for a complete overhaul of their image.
Our team began by analyzing the various versions of their old logo dating back to the 90s. In collaboration with the customer, we chose a dark blue color, already associated with Stranen's identity in the region. We proposed a new logo featuring a dove holding an olive branch, a symbol of peace and serenity. To give it a modern, graphic look, we redesigned the dove using the low poly origami technique and selected a fluid font.
