2021
In 2021, Boucherie Traiteur Niessen is again considering a media campaign, with ads planned for Paperjam and Delano magazines.
This year marked the successful conclusion of the visual identity and branding transformation. We carefully developed a series of ads for the Niessen Catering Butchery 2021 media campaign. In line with the newly established visual identity and brand strategy, we opted for visuals featuring hands, the symbol of craftsmanship, as well as high-quality products. The use of dark backgrounds was a deliberate strategy to reinforce the visual presentation of the products. For the Christmas ad, we opted for an emotional approach, capturing a moment of childlike nostalgia. We wanted to avoid the traditional clichés associated with the festive season, in keeping with the brand's new image.
