April 2023
The Al Taglio pizzeria wanted to create a strong, flexible visual identity for their new business. They wanted full support in this process, providing them with all the elements they needed to deploy their visual identity independently.
We provided expertise and support to Al Taglio throughout their opening process. In terms of visual identity, we created and developed a flexible graphic identity that can be easily adapted to different media such as a website, Instagram page, etc. We also included custom loading icons to reinforce the consistency of the user experience.
The complete Al Taglio logo is made up of a traditional pizza design and the brand name in text. The choice of the name "Al Taglio" refers to the concept of the restaurant, which offers square pizzas to share. The logo is available in different versions, including a clear version for better integration and legibility on all media. The square is a central element of our visual identity, representing our values of authenticity, tradition, conviviality and craftsmanship.
The screen, which is a zoom on the pictorial logo, offers graphic diversity thanks to the details of the pizza. These screens can be used as a background or as a decorative element to reinforce the brand's visual identity. They are available in several versions, corresponding to the different colour palettes defined above. Each version represents a specific product range, ensuring visual consistency while offering scope for customisation.
This comprehensive and flexible visual identity gives Al Taglio all the tools they need to deploy their brand on a variety of media and effectively convey their concept of square pizzas to share.
