June 2023
The boucherie-traiteur Niessen wanted to create a brand dedicated to its take-away products. They asked us to come up with a striking name and a strong identity for this new brand.
Following boucherie-traiteur Niessen request to create a dedicated brand for their take-away products, our team set about developing a comprehensive and thoughtful solution. We began the process by conducting a series of brainstorms to find the ideal name that would reflect the company's core values.
After much deliberation, we came up with the name "l'authentique", which perfectly embodies the essence of boucherie-traiteur Niessen : local, artisanal, fresh products of the highest quality. The name was chosen for its evocative power and its ability to create a strong bond with consumers by highlighting the authenticity of the products on offer.
For the visual identity of "l'authentique", we opted for a distinctive design that stands out from the main Niessen brand. We developed a complete logo featuring a circle with a subtle grid, as well as a text version of the name. The N in the Niessen logo was redesigned and integrated into the logo as a reminder of the brand's paternity. We created different versions of the logo to match the color palettes specific to each product range.
As for the packaging, we worked closely with the boucherie-traiteur Niessen team to develop attractive, functional designs. We ensured that each product category had its own range of packaging, with distinctive colors and patterns for easy brand recognition.
