June 2023
Niessen butchers and caterers wanted to create a brand dedicated to their takeaway products. They asked us to come up with a striking name and a strong identity for this new brand.
Following a request from Niessen butchers and caterers to create a dedicated brand for their takeaway products, our team set about developing a comprehensive and thoughtful solution. We began the process by conducting a series of brainstorms to find the ideal name that would reflect the company's core values.
After much deliberation, we came up with the name 'l'authentique', which perfectly embodies the essence of Niessen butchery and catering: local, artisanal, fresh products of the highest quality. The name was chosen for its evocative power and its ability to create a strong bond with consumers by highlighting the authenticity of the products on offer.
For the visual identity of 'l'authentique', we opted for a distinctive design that stands out from the main Niessen brand. We developed a complete logo comprising a circle with a subtle grid, as well as a text version of the name. The N in the Niessen logo was redesigned and integrated into the logo to recall the brand's authorship. We created different versions of the logo based on the colour palettes specific to each product range.
For the packaging, we worked closely with the Niessen butchery and catering team to develop attractive and functional designs. We ensured that each product category had its own range of packaging, with different colours and designs.
