STRANEN Funeral Home charged GOOD VIBES with a total redesign of their visual identity. The aim was to modernise the family business and to avoid the usual communication stereotypes in this sector.
First, we analysed the 3 versions of the old logo dating from the 90s. We quickly agreed on the dark blue colour, already known in the greater region as the Stranen colour. We then proposed the dove with a sprig of olives as their future logo for its meaning of peace and serenity. In order to make the logo very modern and graphic we designed the dove in low poly origami and chose a fluid font.
Then, we adapted all the communication supports, from the stationery, through the condolence cards, the lettering of the hearses and the windows to the paper bags.