The challenge
The problem
For their 10th anniversary, IT company Segma changed their logo. Each colour was designed to represent one of the partners. Our mission was to apply this new logo and adapt the entire visual identity around the chosen colours, notably orange, fuchsia, green and blue. We worked on a variety of communication materials such as business cards, roll-ups, mouse mats, pens, notepads and much more.
Our response
In close collaboration with Segma, we applied their new logo across all communication materials. Each colour representing a partner was integrated harmoniously into the designs. We created bespoke materials showcasing Segma's identity, using the key colours and the triangle as recurring visual elements. Business cards, roll-ups, mouse mats, pens and notepads all reflected the company's dynamic new image.
Visual report












