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Case study · Paperjam S.A.
Guide des frontaliers
Targeted, coordinated distribution of the Guide des frontaliers across eight strategic sites, built to make the greatest impact on readers whose routes are clearly defined.
ClientPaperjam S.A.
SectorMedia
Branches
TACTIK
TACTIK
What we did
- street marketing
The challenge
The problem
Maison Moderne wanted to distribute its Guide des frontaliers effectively by targeting strategic locations.
- Precise geographic targeting required
- Narrow time window
- Simultaneous coordination across multiple sites
- Risk of spreading the print run too thin
Our response
Working with Maison Moderne, we identified the key distribution points for the Guide des frontaliers. Our teams then carried out a large-scale, simultaneous distribution across eight sites. Thanks to this coordinated approach, we reached a wide audience.
- Mapping and validation of key sites
- Planning of simultaneous distribution
- Multi-team field coordination
- Targeted saturation, zero dispersion