Case study · JTC Luxembourg
Asperagus Party 2025
Turning a recurring event into a growing loyalty platform: an immersive client evening and strategic teambuilding for 320 participants over two days.
GOOD VIBES events
TACTIK
- Full scenography for a 200-guest client evening and a 120-employee teambuilding
- Event signage and guest journey design
- Immersive murder party (teambuilding)
- Event aftermovie
- Full photo report
- Catering coordination and operational logistics
- live events
- corporate events
- hostesses
- hosts
- decor & ambiance
Key outcome
The insight
The value of a recurring event doesn't come from constant surprise, but from building a recognizable signature while evolving the format at the pace of the client relationship.
Our deliberate choices
- Choosing a consistent, memorable event identity over a string of standalone spectacular activations
- Favoring a two-part narrative journey (client evening plus teambuilding) over one extended single format
- Treating reception and cloakroom as full brand moments, run by our own event staff
- Refusing to replicate a fixed format: each edition carries a strategic step forward for loyalty building
The challenge
The problem
JTC Luxembourg approached us for the fourth time as their event production agency for their Asparagus Party. They wanted a memorable event for their partners and clients.
- Avoid fatigue from a recurring format
- Keep engagement levels rising
- Create a memorable experience without breaking continuity
- Build in a coherent teambuilding dimension
- Get value from the event beyond the evening itself
Our response
Building on our previous collaborations, we designed and ran several unique experiences, including a murder party as part of a teambuilding session. This kind of activity strengthens team cohesion while giving guests a playful, immersive moment.
Continuing this creative approach, we built a full strategy for JTC Luxembourg's Asparagus Party. Our team handled the scenography, logistics, catering coordination and staff management to keep the event running smoothly. We worked closely with JTC Luxembourg to create a compelling experience and give their guests a memorable evening.
Our own event staff managed reception and the cloakroom, providing professional, attentive support throughout the evening.
- Consistent scenography across two days
- Built-in teambuilding activity (murder party)
- Full catering and logistics coordination
- GOOD VIBES event staff (reception, cloakroom)
- Photo and video coverage to extend the impact
Strategic approach
Given the event's recurring nature, we chose strategic consolidation over a formal overhaul. The event works as a full relationship medium in its own right: each edition shapes how partners perceive JTC Luxembourg's brand and its ability to build closeness with them.
Narrative experience
The event is more than a festive evening: it tells the story of a growing relationship. By structuring two complementary days (a client evening plus a team teambuilding), we turned the Asparagus Party into a loyalty platform with double value: external (partners) and internal (employees). The murder party uses game mechanics and immersion to build cohesion without falling into the artificiality of standard teambuilding formats.
Controlled scenography
We designed an adaptable set that worked for both configurations (client evening, then teambuilding) without a full teardown in between. This operational choice keeps a recognizable visual continuity while controlling costs and setup time. The event signage reinforces the identity of the occasion and helps 200 guests move around with ease.
Dedicated staff
Rather than outsourcing reception and the cloakroom, GOOD VIBES brought in its own event staff, trained in the agency's approach. This direct control ensures consistent service quality and immediate responsiveness to any last-minute issue. The staff becomes part of the experience itself, not just a logistics function.
Post-event value
Photo and video coverage turns the event into content that can be reused: an aftermovie for social media, a report for internal communications, visual archives for future editions. We moved away from plain documentation toward storytelling-driven production, extending the event's relational impact well beyond the two days on site.
The project in numbers
How we worked
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01
Scoping
Reviewing the three previous editions to identify differentiation opportunities and unspoken expectations.
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02
Design
Building a two-part narrative format aligned with loyalty and company culture goals.
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03
Production
Coordinating scenography, catering, logistics and event staff for a smooth, consistent experience.
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04
Activity
Running the murder party teambuilding as a driver of cohesion and employee engagement.
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05
Coverage
Photo report and aftermovie to extend the impact and feed post-event communications.
Results
The event strengthened the trust between GOOD VIBES and JTC Luxembourg (a fourth consecutive collaboration) while reinforcing the Asparagus Party's status as a must-attend fixture. The two-part format reached two strategic audiences (clients and employees) through a single operation, making the most of the event investment.
2
days of activation
320
total participants
A two-part format that turns <span>200 loyal partners and clients</span> and <span>120 engaged employees</span> into ambassadors for a relationship that grows with every edition.
Visual report
The scenography and signage strike a balance between festivity and professionalism: a recognizable visual world that evolves without breaking continuity.
