Case study · Boucherie-Traiteur Niessen
2025 Easter Brochure
A readability grid that holds a new graphic system together against the test of a dense product catalog.
DEVIL & DEMONS
- graphic design
- editorial design
The challenge
The problem
Ahead of Easter 2025, Traiteur Niessen felt the need to modernize its image to reflect its evolution into a business that blends tradition and innovation. This shift responded to increasingly demanding customers looking for exceptional culinary experiences during Easter celebrations.
Our response
To meet this need, we developed a new visual identity, "Exquadra Edge", built around the balance between tradition and modernity. The redesign highlighted quality and innovation while preserving the company's family values. The 2025 Easter brochure, shaped by this identity, delivers a visually engaging and appetizing take on the gastronomic experience, reflecting Traiteur Niessen's ongoing commitment to culinary excellence.