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Case study · European Microfinance Platform (e-MFP)
Members’ Spotlight 2024
Growing a recurring editorial system without a visual break: absorbing the expansion of the e-MFP network while preserving an established identity.
ClientEuropean Microfinance Platform (e-MFP)
SectorNGO
Branches
DEVIL & DEMONS
DEVIL & DEMONS
What we did
- Complete graphic design of the 2024 Members' Spotlight edition
- Modular layout system optimized for a growing number of members
- Consolidated typographic guidelines and editorial grid
- Consistent photo treatment across the entire publication
- Final print-ready file for institutional printing
The challenge
The problem
The European Microfinance Platform (e-MFP) came back to us for another year to handle the graphic design of the 2024 edition of the Members' Spotlight.
- Steadily growing number of members
- Risk of mechanical visual standardization
- Expectation of instant recognition, year after year
- Balance between noticeable evolution and a stable signature
Our response
In 2024, our close collaboration with e-MFP led to this year's Members' Spotlight. The contemporary, engaging design gave elegant visibility to e-MFP's members, their initiatives, and their influence across the microfinance sector.
- Refinement of the established graphic system
- Fine-tuning of details that carry evolution
- Consolidation of the typographic signature
- Preservation of direct editorial clarity